Currently, tickets are numbered using increasing serial numbers. 1, 2, 3...
This is a simple enough way of doing things, but it also broadcasts to the entire world how many tickets the company (the ZenRep customer) has opened. e.g. If a customer opens a ticket and then sees this is ticket #3 - this isn't a confidence inspiring number. It reveals, potentially, how many users the company is serving. For young companies this could be a disadvantage. It would be better if each company could have its ticket serial number start form some random high number. This way people can't really tell how many tickets have already been opened. Another option would be GUIDs for tickets.
It's a small change, but could make a big difference for startups who don't wish to broadcast the size of their user-base to the world just yet.